So you created your podcast channel, you are super excited, but now what?
You need content! What type of content that is, that is up to you. But it is a fact that in order to have a podcast you need audio content. One great way to get content for your podcast is to get interviews with people that appeal to your niche. This is great for a few reasons:
- Interviewing people allows you access to their fanbase. People often talk about getting interviewed, share the links when it is done, and promote your show, often for FREE.
- Network and meet new people. This is a huge step. Maybe someone says no to your podcast interview request. But what if they follow your pages because you got onto their radar and then a working relationship builds? Talk to people and show your excitement for your field, they will react well… usually.
- It allows you to gain credibility. If you have a medical show and are not a doctor, it will help build your reputation to get real doctors and experts on.
I will do my best to give examples from various niches to help people better identify how this can help them.
Access to other Podcast Fanbases
Let’s paint a picture. You have 500 followers on Facebook, 2,000 on Instagram, and a brand new Podcast Channel. It is going to be hard to make your Podcast expand with any speed if you are only advertising it to those 2,500 people already lacklusterly ( spell check says that is not a real word, but I like it… it stays) following your stuff. So how do you expand your reach to tell people about your new platform and begin migrating that following to your Podcast?
Interviewing experts, influencers, or even just every day people who do not know about the topic can help you! This is for two reasons:
All content is good content when you find the audience for it.
It creates content for you to share, builds your portfolio, helps create new connections, and almost most importantly it gives you access to new people! How can interviewing a guy who has never read a book in his life about books help you? It creates perspective, it creates talking points for the next time you talk to someone who either hasn’t read any books or does nothing but read. It will also help you find a new audience. If Mr. Don T Readmuch does an interview with you about how he never reads books, to an author he may seem like a waste of time. But how do you know he doesn’t have a following of 100,000 people who love to watch him play video games? By doing an interview, even with someone who knows nothing about your subject, you can get your name on the radar of tons of other people.
Now obviously everyone would agree it makes more sense if you have a blog about books, you interview people who like books, authors, editors, publishers, book store owners, etc. But how do you get to the people in the know, how do you get to the people who have a much larger reach than you and make them want to “help” you / work with you?
When you are looking to find people to book for a podcast, start close and work far. Start with the people you already know who you find interesting, then move to friends of friends, then start combing through the internet and making connections.
It only makes sense to start with your already existing contacts. Who do you know, what do they do, what do they know, who do they know. Ask yourself these questions and relate them back to your end goal. If you are trying to find someone to book for a podcast interview who is an animal expert, I would ask myself:
- Do I own the type of animal I want to talk to people about? If you do, then you can do a solo episode at bare minimum.
- Do I know anyone who has first or second hand experience on the topic? If first hand, reach out to them and try to get them on board. If second hand, track down their source.
- Call or DM all the Veterinarian offices in the area. Don’t just focus on the head vet, the techs and even secretaries have a wealth of knowledge that isn’t tapped into as often, they may have a fresh perspective.
- If you are still on the hunt, now it is time to use the internet a bit more than finding Vet phone numbers. Go to Instagram, type in your keyword and follow all the content related to it you can. Post a graphic right around the same time saying “Podcast interviews available for animal experts and enthusiasts” or something like it. Put it both in your story and your feed. When you follow a page, you come up on their radar. It is instinctive to check out who is checking you out, especially if you like 5 or so of their photos while you subscribe. This will take up their whole notifications screen and the peak of curiosity should win.
- From there, make a script and start talking to people. Send messages with your script, but be sure to personalize it. Nobody likes when someone doesn’t take the time to make sure they are talking to one person. Robots are cool, but not to make interpersonal connections with.
- Analyze what worked, switch up your script or your offer.
It is important when making scripts and offers that you keep one thing in mind.
Give them MORE than you are asking FOR.
If someone has a larger following or a better grasp on the information you are trying to bring to light, they have leverage over you. That means they hold all of if not most of the cards. So you have to do something to make it more valuable for them to participate than it appears their participation is to you. How you do this is up to you and going to change in every situation. My best suggestion is to not just come out and say “HEY! Want to be on my podcast?”. Apply the jab, jab, jab, right hook approach.
Do not come right out and ask them to be on your podcast. You may not even have any chemistry or not like their real views. If you develop a real conversation with them, give compliments on their work, show your appreciation for what they do, and then just bring up that you do podcasting and let it go from there is often the best approach to any sort of collaboration.
By constantly trying to give more value than you ask for, you will be on your way to gaining organic credibility. What does that mean, organic credibility? It means you are not forcing people to accept your views, you lay them out in the best format possible and let the viewer make the decision.
I feel strongly that by taking the time to make connections and valuing engaged followers, spending the time on them is a much better investment than simply scaling to scale. This same approach in networking with people to help collaborate on your podcast I feel will be a much better use than sending a million of the same emails.
Another thing to keep in mind when thinking about gaining credibility with collaborators and fans is link building. Pinterest can be a great resource to share links of people you network with and help grow everyones engagement at the same time, while building your credibility. It isn’t just what you say, your credibility is also dependent upon where people discover and end up based on your advice.
I hope this article was helpful on giving you a guide of what to do after you started your podcast.
The strategies mentioned are not guaranteed to work in all instances, but can be adapted to an niches with success.
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Thank you as always for your time!