All too often I will get a notification that someone I am following has started a live stream and as soon as I get there, I will be instantly ready to turn off their broadcast. Why? Because too many people like to “wait til more people get here to start”. If you are going to live stream, DO NOT DO THAT!

If you were at a music venue and the band on stage said they weren’t going to play any music until more people got there, you would laugh them off the stage. Livestreaming on social media is no different!

I think part of the reason for this misuse of technology is that people are not prepared to live broadcast.

There is a reason newscasters have papers and teleprompters…
To make a live broadcast go smoothly, you need to have a plan!

If you know that the initial minutes of a live broadcast are going to have the fewest viewers, plan to do something that will fill that time that is entertaining and engaging with the audience that is there and someone could just walk in on and be entertained.

Another way to solve the issue of a nonexistent or small live stream audience is to schedule the live video in advance, don’t just “hop on”. If people have been following you and see your posts and stories saying “Going to be live at 8 PM Tuesday”, they know at 8 PM Tuesday to go look for it.

The moral of the story is you really don’t want to make the people who are actually there to see what you are doing to feel insignificant. Why wait for those that you want to show up to give value when you already have people right in front of you?

When you break it down like that, it only makes sense to not hold off a show until an audience builds, right?

So if you are going to live stream, take the opportunity to engage any and every audience member that is there, no matter how many or few.


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