One of the most expensive costs of a new business is gaining new customers. Getting the word out that you are in business, letting people know what you do, and finally making them trust that you will do a great job takes a lot of time and money.
One of the best ways to ensure the growth of your business at the lowest cost is to exceed people’s expectations. If you can make people happy enough that they feel compelled to tell their friends or leave online reviews.
The more reviews you can get on your own website, Google, Yelp, and other online databases, the more credibility you have with potential customers.
It is important to encourage existing customers to leave reviews and make social media posts.