You probably haven’t yet heard of it, but I do a podcast called the Colin Can Help Podcast and it can be found just about everywhere that podcasts are. The theory behind my podcast is simple;
Help people tell their stores, give them advice, and build relationships.
So far, it is going great, even though it is just getting going! You might be thinking that I am going to tell you to start a podcast, well I do that in other articles, so check those out!
What I want to talk about today is documenting, better yet, proactively documenting.
As I mentioned, my podcast is what made me decide to write this today. I realized I had not been actively writing recently and it is because I have been so wrapped up in podcast and video that I neglected those of you who like the written word!
But while I have been away from writing, I have been learning so much and proving so much theory as law! So without further ado, let me tell you the story you came here for:
Meet Alicia Caldwell Henderson:
Alicia is a self published, young adult fiction author. She is also an educator, a mother, and a thousand other titles. A month or so ago, Alicia reached out to me on my Podcast Instagram Page and submitted a video of herself to get onto my podcast.
The video submission is my way to make sure that the person I may be working with actually is committed to the process and can be interesting to watch on screen. In her video, she mentioned her book, but she didn’t try to sell me her book… this is what got my attention.
She provided value, she talked about herself as an educator, her love of helping kids, and her smiles and excitement made me know she would be a good guest to have.
Most podcasts only record audio of the interview, which is such a waste! By recording video, you can still easily split the audio and video from the file and have twice the footage… twice is an understatement and I will soon explain why.
Alicia and I talked for about an hour and fifteen minutes.
After some technical hiccups, Alicia Caldwell Henderson and I were live on Youtube talking through Google Hangouts. It was a relaxed conversation, one that she at the end said didn’t at all feel like an interview.
She was in a cozy nook in her home while I was at the library, just talking about what she does, culture, kids, education, and more.
Now, we could have just ended the talk, I strip the audio, slap it onto a podcast and be done. Or I could take it one step further and put the full video up on youtube ( doing it through YouTube Live does this for you) and then put a podcast up. I would then have 2 forms of content for the hour I spent doing the interview
But why stop there?
Now we are into the real thing that authors, small businesses, everyone who is attempting to build a brand and be relevant NEED TO BE DOING, BUT ARE NOT!
I recommend everyone take this advice. I would not say this if I did not believe it…
(Side note: I do not recommend anyone do this themselves even if you are comfortable with every part of it. An outside perspective really means a lot in this process)
I want you to find someone or a few people to involve in the process, invest time, invest money, invest in yourself.
have someone or a small crew follow you for an entire day, or at minimum a few hours.
If you read that and instantly thought ” I don’t like to be filmed”, or ” That would be so awkward” that is ok… But you are going to need to let go of your comfort zone if you plan to grow to new heights.
Why do I need someone to film me?
We live in a world that revolves around social media, you can not deny that. Even the best author in the world, is not selling books. What, did he just write?
EVEN THE BEST AUTHOR IN THE WORLD, IS NOT SELLING BOOKS
The authors, the car salesmen, anyone who is selling; is selling one of 3 things:
- Entertainment / Education
Having someone film you allows you to organically create brand while controlling your narrative, saves the potential customer time of researching you, provides so much entertainment and educational footage potential.
Still confused? Let’s go back to the beginning.
My podcast episode with Alicia Caldwell Henderson was an hour long.
From that hour of footage I made over 50 pieces of content!
How can you make more than 50 pieces of content from an hours talk? It is easier than you think!
- I took the long video footage and plugged it into iMovie. (Estimated 30 seconds time)
- Listened carefully to where each question started and split the question from the response. I did this throughout the whole hour video ( Estimated 2 hours to do this)
- Once all of the talking points were in split segments, I deleted the useless stuff and the parts that audio was not recognizable ( Estimated time 30 minutes)
- I took the segments that I thought were good points and imported them into their own movie file.
- I adjusted volume where needed and added music, graphics, and added some captions. ( time varied on clip)
Once I had it all organized and edited, it was time to start distributing it.
What I did with the footage was up to the content and its length. The videos that were 1 minute or less, I formatted into a square so that they could easily be shared on Instagram. Anything larger than 1 minute I turned into an IGTV Video, Youtube Video, Linkedin Video, etc.
This is how you can get so much more content out of an interview! Better yet, the smaller clips help you in huge ways.
By creating all of these clips and taking the time to reformat them for the different platforms ( squares for instagram, rectangle for Youtube and Facebook, Portrait mode for IGTV) you create a whole new piece of content that works better than a reused one.
That is right, I posted an original video to every platform. It adds a lot of time and is more of a pain than just clicking share or copying a Youtube link. But it also adds results!
Facebook wants you to stay on their page, as do all the other platforms. If you post the video directly to the platform, it will appear better in searches on that platform. But that does not mean you leave out Youtube!
You will notice that your numbers drop a little bit throughout platforms which only makes sense. If you were getting 100 views on your Youtube video you shared to 5 platforms, but now you get 25 views on each platform, you are ahead of the game when it comes to people seeing your content.