Google Analytics Academy helps you learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis. It is a fantastic FREE resource that will give you access to videos, text, additional links, and quizzes that if you achieve 80% correct on them all you end with a free certification from Google Analytics Academy. It took me the better part of the morning to go through the course and achieve 100% accuracy on all of the exams.

By reading this article you will either be instantly ready to get 100% on the exam or just be ready to start using Google Analytics yourself!

Let me tell you everything you will need to know in order to get your certification.

Using tracking code, Google Analytics Can Report on data from which systems?

This question is common sense, rule out the obvious. Obviously systems not connected to the internet are not going to give tracking data! But, online POS systems, Mobile Apps, and E-commerce Platforms all can be used with Google Analytics.


To collect data using Google Analytics, which steps must be completed?

To start collecting data with Google Analytics you must have a Google Analytics account and add a tracking code to each web page. No need to download or install anything.

The analytics tracking code can collect which of the following?

The tracking code is pretty amazing in what it can tell you. It can let you know the language the browser is set to, what browser is being used to access your site, even the device and operating system! Unfortunately it can not be the magic mirror on the wall and tell you which is their favorite website of them all.

when will google analytics end a session by default?

If you guessed at the count of ten, you are thinking boxing, not analytics. Google Analytics by default will end a session when a user is inactive on your site for 30 minutes or more. It will also end a session when the user closes the browser window. The user can still open new windows and the session will stay open.

once google analytics processes the data, it’s stored in a database where it can’t be modified.

True! This makes sure the data can not be manipulated and increases its credibility.

hierarchical structure of a google analytics account from top to bottom looks like:

Account > Property > View

a user with “edit” permissions at the account level will automatically have “edit” permissions at what other levels?

A user with edit permissions at the account level will also have permissions at the property and view levels.

to locate a property’s analytics tracking code, which sequence of steps should be followed?

Admin > Tracking Info > Tracking Code

To use analytics to collect website data, what must be added to the website page HTML?

You don’t need campaign parameters, terms and conditions, or any fancy buttons. All you need is a Google Analytics Tracking Code.

you know you need a tracking code, but where should the code be placed in the html in order to collect data?

Immediately after the opening <head> tag of your website.

when a new view is created, what data will be included?

Only the data that was from after the view was created will be included.

a deleted view can be recovered by account administrators within how many days?

This used to be 30 days but in recent years has been upped to 35 days!

what are the options for filtering data in google analytics?

There are tons of options! You can exclude data from a view, include data in a view, and modify how data appears in your reports.

why is it important to keep one unfiltered view when using filters?

It is important to keep one unfiltered view so that you can ensure you can always access the original data.

in which order does google analytics filter data?

Data is put in order in line with which filters were applied.

what feature would be used to compare two date ranges in a report?

Data range comparisons are used to compare two date ranges.

what does the “users” metric measure?

Users metrics measure people who have had at least one session on your site in the given date range

what is the “bounce rate” in Google Analytics?

A bounce rate means the percentage of visits when a user landed on your website and exited without any interactions.

what is a “dimension” in Google Analytics

Dimensions are attributes of a data set that can be organized for better analysis.

what is a metric?

The numbers in a data set often paired with a dimensions.

what is a “secondary dimension”?

It is not when you are super spaced out. A secondary dimension is an additional dimension you can add to a report for more specific analysis.

which visualization compares report data to the website average?

Comparison View.

How can the amount of data in a sampled google analytics report be increased?

Choose “Greater precision” in the sampling pulldown menu.

when selecting “share template link” in the dashboard, what will you be sharing?

Don’t worry, you will only be sharing your dashboard!

when a dashboard is shared, users can edit the dashboard configuration, true or false?


what setting must be enabled to view data in demographics and interests reports?

You will need to enable the advertising features to view demographic data.

what report would best help identify potential browser issues with website traffic?

The browser and OS report will best help you identify if certain browsers are having issues with your site.

what report shows what mobile devices were used to view a website?

Obviously, the devices report under “mobile”.

which traffic source dimensions does google analytics automatically capture for each uer who comments on your site?

Source, Medium, Campaign name.

which “sources” are available?

Google,, (direct). Email is not an option.

which “mediums” are available?

Organic, cpc, and referral.

which “channels” are available?

Organic search, Display, Direct.

what report can show how particular sections of website content performed?

Content Drilldown

what report lists the website pages where users first arrived?

Like the name would imply, if they landed there… The report would be landing pages.

what report should be used to check if users are leaving from important pages on your site?

Exit pages report.

which three tags does google analytics require for accurate campaign tracking?

Medium, Source, and Campaign

which tags are standard google analytics campaign parameters?


to quickly generate campaign tags, what tool should be used?

URL Builder.

which formats may be used to add a custom campaign parameter to a url?

Look for the urls that would not work. Anything with a space in it will not work. It is important that your url works if people are going to get to the page.

which are examples of Goals in google analytics?

Making a purchase, signing up for a newsletter, and submitting a contact information form.

When creating a Goal in Google Analytics, what is required?

Goal Name, type, and slot ID.

if the google merchandise store sets up a url goal of “/thankyou” and a match type of “begins with” which of the following pages on will count as goals?

All of the options are correct.

google ads lets users advertise on which properties?

Google Search and Google Display Network.

enabling auto-tagging does what??

It adds google ads tags to campaign urls.

what report can show which bid adjustments resulted in higher conversions?

Bid Adjustments


That concludes all you will need to know for your Google Analytics Academy Beginners Certificate. I hope that this was informative and helped you in your journey to maximize your website.



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