Assessment 1

1. When viewing the Mobile Overview report below and comparing “Made a Purchase” and “Didn’t make a purchase” segments, which conclusion is recommended?


2. Which report, without additional configuration, shows e-commerce conversion rates for users on Tablets?


3. Which feature enables you to analyze up to 3 dimensions at once?


4. Which setting do you use to change the metric displayed in the table?

Your score: 4/4 (100%)


Assessment 2

1. If one of your site’s paid traffic sources had a low ecommerce conversion rate, which actions should you take? (select two)


2. You have a goal configured for newsletter signups. You want to determine which traffic sources are sending you the most users who’ve signed up for your newsletter. In this All Traffic report, which setting should you adjust to find this data?


3. How would you view data for Revenue, Transactions, and Average Order Value per traffic source?


4. In this Channels report, we’ve clicked into the Referral channel. What are the two top sources of users in the Referral channel?


5. What does “(Other)” indicate in the Channels report? (select two)


6. Where can you view a heatmap reporting users by time of day?


7. You’re running an email promotion providing a discount to users with a birthday in the month of September. What metrics and dimensions should you include in a custom report to determine the day and time when users are most likely to complete a purchase?

Your score: 7/7 (100%)

Assessment 3

1. When used as a content site KPI, what does a high Average Time on Page indicate about a specific page’s performance?

2. In what scenario would you use a custom metric?

3. What can be used to measure scroll depth in Google Analytics?

4. When tracking both ecommerce and goals, what are two ways to analyze Page Value based only on ecommerce? 

5. Assuming that ecommerce tracking and/or goals are configured, which of the following Analytics reports does NOT show conversion rates?

6. What are two benefits of the Reverse Goal Path report?

7. How could you compare the conversion rate for when the “About Us” page was viewed versus when the page was not viewed?



Assessment 4

1. What actions must you take to enable Enhanced Ecommerce in Google Analytics? (select two)  

2. What can the Product List Performance report be used for?    

3. In this Product List Performance report, which product list and list position is most efficient at driving product clicks?


4. You’re evaluating whether high resolution product images on product detail pages is worth the investment. What metric tells you how often a product was purchased after its detail page was viewed? 

5. In this Product Performance report, which product indicates potential issues with the product details page?


6. What can the Shopping Behavior Analysis report tell you?  

7. In this Checkout Behavior Analysis report, which step in the checkout process should you optimize based on its drop-off rate?


8. Which report would you use to build a segment of users who abandoned a specific step of the checkout path? 

9. You decide to run a landing page experiment to test a new carousel which highlights your top performing products. Which two reports could you use to determine which products to highlight? (select two)



Google Analytics Academy helps you learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis. It is a fantastic FREE resource that will give you access to videos, text, additional links, and quizzes that if you achieve 80% correct on them all you end with a free certification from Google Analytics Academy. It took me the better part of the morning to go through the course and achieve 100% accuracy on all of the exams.

By reading this article you will either be instantly ready to get 100% on the exam or just be ready to start using Google Analytics yourself!

Let me tell you everything you will need to know in order to get your certification.

if default google analytics tracking code is installed on pages with different domains, will analytics count these users and sessions separately?

Yes they will!

what does google analytics call a url that passes data parameters for reporting?

A url that passes data parameters for reporting is called a hit

when does the google analytics tracking code send a pageview hit to analytics?

Analytics tracking code sends a pageview hit to analytics every time a user loads a webpage.

when does the google analytics tracking code send an event hit to analytics?

It sends an event hit to analytics every time a user performs an action with event tracking.

What does google analytics use to differentiate new and returning users?

Google Analytics uses a browser cookie and a randomly assigned unique identifier to differentiate new and returning users.

what will happen if a user clears the analytics cookie from their browser?

If a user clears the analytics cookie from their browser, 

By default, does Google Analytics can recognize returning users over multiple sessions from different browsers and devices


A session in Google Analytics times out after how many minutes by default??

A Google Analytics session will time out after 30 minutes by default.

To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used??

You would have to use the Measurement Protocol.

For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session??

It will record 1 conversion.

Which are Goal types in Google Analytics??

If data is excluded from a view using a filter, can it be recovered within thirty days?


Which of these scopes could be used for dimensions and metrics??

When defining a measurement plan, what is the order of steps??

What are macro-conversions in a measurement plan??

To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?


can Filters be applied retroactively to any data that has already been processed?


To see data for users from the U.S. and Canada only in a view, which filter would be applied??

To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

To pair metrics with dimensions, what should they have in common?

what is a “secondary dimension”?

When a Custom Dimension is active, which data will it affect?

To collect the number of comments users posted to a website page, what feature would be used?

Custom Metrics can have which scopes?

What four parameters can be included with an event hit for reporting?

If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

Custom segments may be created using which criteria?

 , and 

How many segments may be applied at once?

Because segments are applied before sampling, segmented data will not be sampled.


Segments applied to reports can analyze data for which of the following groups?


What report shows data segmented by channel?

Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?

What report analyzes which webpages get the most traffic and highest engagement?

what report should be used to check if users are leaving from important pages on your site?

Exit pages report.

Which would prevent data from appearing in a Custom Report?

What type of Custom Report shows a static, sortable table with rows of data?

What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

To set up Dynamic Remarketing, what must first be created in Google Analytics?

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?

How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?

How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

Which users could be targeted with Dynamic Remarketing to bring them back to a website?


What Google Analytics data can be used to define a remarketing audience?

What is the maximum duration a user can be included in a remarketing audience?

Remarketing can show relevant ads on which Google properties?


Which remarketing audiences can be defined in Google Analytics?


To enable remarketing in Google Analytics, what must first be enabled?

In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

Multi-channel Funnel reports can credit conversions across which channels?


What is “remarketing” in Google Analytics?

Custom Reports have which capabilities?


That concludes all you will need to know for your Google Analytics Academy Beginners Certificate. I hope that this was informative and helped you in your journey to maximize your website.



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